Why reviews are the ultimate feedback loop
88 % of guests read at least three reviews before booking (AirDNA, 2025). Mining them manually is time‑sucking and error‑prone.
Pipeline breakdown
- Data ingestion: pulls Airbnb reviews nightly via official API.
- Sentiment engine: hospitality‑fine‑tuned BERT labels each sentence (positive/neutral/negative).
- Topic clustering: BERTopic groups phrases into themes (cleanliness, noise, location).
- Trend detection: STL decomposition surfaces abnormal spikes.
- Action link: negative clusters ≥ 3 frequency auto‑spawn AI Tasks.
Case study: beachside duplex
Issue: recurring “musty smell.”
Analyzer flagged “smell” cluster ↑ 300 % week‑over‑week.
AI Task auto‑created HVAC filter replacement. Post‑fix, negative mentions dropped 95 % and occupancy rose 8 % in shoulder season.
SEO tip
Extract the “Top praise” list and paste into your listing description—instant conversion boost.