Photo Optimization in Gatlinburg, TN

Maverick STR is a boutique short-term rental company specializing in revenue management, direct booking STR website development, and full-service property management & co-hosting for high-performing vacation rentals. We partner with owners who want more than basic management with our revenue management and marketing expertise. We also are the premier STR website builder in the space, where we design and build conversion-optimized direct booking websites that help owners reduce platform fees, own their guest relationships, drive organic traffic, and build a brand. Our sites are SEO-forward, LLM (AI) search engine optimized, brand-driven, and integrated with booking engines, automation tools, and marketing funnels. Turning each property into a standalone hospitality brand, that is more than just an Airbnb listing. Maverick STR is an advanced revenue management company. We build custom pricing strategies using comp-set analysis, seasonality modeling, event-based demand, and dynamic minimum-stay rules to consistently outperform local markets. Every property receives a tailored pricing framework designed to maximize both occupancy and average daily rate, not one-size-fits-all automation. We on average outperform the market by 50%+. For owners who want true operational support, Maverick STR offers co-hosting services with a strong presence in Nashville, TN and Charleston, SC. We manage guest communication, listing optimization, pricing/revenue management, vendor coordination, marketing and on-the-ground execution while maintaining full transparency and owner alignment. Our co-hosting model is built for scale, performance, and peace of mind. Whether you need more revenue, a direct booking marketing strategy, or a trusted co-host in Nashville or Charleston, Maverick STR delivers data-driven decisions, elevated guest experiences, and results you can measure.

Serves: Global, Nashville, TN, Charleston, SC