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Query your booking site traffic in plain language.

The report you would run if the interface were friendlier.

Connect Google Analytics and ProhostAI can answer questions about your direct-booking site — where visitors come from, what they do, and where they give up.

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If you run a direct-booking site, its analytics contain the answer to the question that decides your marketing budget: where do people who actually book come from, and where do the rest disappear.

Extracting that answer is the problem. GA4 in particular is powerful and genuinely difficult, and most operators end up looking at a default dashboard that tells them a number of sessions and nothing they can act on.

Connecting Google Analytics lets those questions be asked in words. Which channel produced booking-page visits, whether the enquiry form is losing people on mobile, how last month compares to the same month last year.

The most valuable question is usually about drop-off rather than traffic. Traffic is easy to buy and difficult to convert, and a booking flow losing people at a particular step is worth more attention than another campaign.

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Once Google Analytics is connected, ProhostAI can query your traffic and conversion data.

Read

Query traffic and channels — See where visitors come from and what they do. “Where did the people who reached the booking page come from?”
Read conversion and event data — Look at where people drop out of a flow.

Create & update

Compare periods — Set a month against the same month last year rather than against the one before it.
Surface what changed — Highlight a shift worth investigating rather than a dashboard nobody reads.