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Run Facebook and Instagram campaigns against real bookings.

Ad spend judged by bookings, not clicks.

Connect Meta Ads and ProhostAI can monitor and adjust campaigns — with the advantage of knowing which of them produced actual stays.

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Paid social is where most direct-booking efforts start, because a property photographs well and Meta’s targeting can reach people in the right places at the right moments.

It is also where money disappears quietly. The platform optimises toward what it can see — clicks, form fills, page views — and none of those are a booking. A campaign can look excellent for a month and produce nothing.

Connecting Meta Ads alongside your reservations closes that loop. Spend can be judged against stays that actually happened rather than platform-reported conversions, which frequently changes which campaign looks like the good one.

Be realistic about scale. Paid acquisition needs enough budget and enough volume to learn from; a few properties and a small budget will usually do better on repeat guests and organic direct bookings than on ads.

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Once Meta Ads is connected, ProhostAI works with your campaigns and performance in plain language.

Read

Check campaign performance — See spend and results by campaign. “What did we spend on ads last month and what came of it?”
Review audiences — See which audiences and creatives are running.

Create & update

Adjust campaigns — Pause, resume or change budgets as performance becomes clear.
Manage audiences — Build audiences from real guest data rather than guesswork.

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Meta Ads connects through Meta OAuth against your ad account.

1Open ProhostAI and go to Settings → Connections.
2Search for Meta Ads and select Connect.
3Sign in to Meta Ads and approve the permissions.
4Ask what campaigns are running to confirm it works.

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Platform-reported conversions and actual bookings frequently disagree. The second number is the one that matters.

Paid acquisition needs volume to learn from — small budgets across few properties usually underperform repeat-guest marketing.

You need appropriate permissions on the Meta ad account to connect it.

Revoking ProhostAI in Meta Business Settings ends access immediately.

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That is the main reason to connect it. Platform-reported conversions and real stays often disagree, and connecting both lets spend be judged against what was actually booked.

Often not. Paid acquisition needs budget and volume to learn from; a few properties usually do better on repeat guests and organic direct bookings.

It can pause, resume and adjust campaigns where you allow it. Whether you want that automated is a decision worth making deliberately.

Appropriate access to the Meta ad account you are connecting.

Open Settings → Connections in ProhostAI and disconnect it, or remove it in Meta Business Settings.