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Turn past guests into repeat direct bookings.

The cheapest booking you will ever get is from someone who already stayed.

Connect Mailchimp and ProhostAI can manage audiences and campaigns using the guest data you already hold — which is where repeat direct bookings actually come from.

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Every operator knows a returning guest is the best booking available: no commission, no acquisition cost, and someone who already knows how the place works. Almost nobody does anything systematic about it.

The reason is that the list is the hard part. Guest details are spread across channels and reservations, extracting them is tedious, and by the time somebody has assembled a spreadsheet the season has moved on.

Connecting Mailchimp removes the assembly. Audiences can be built from guests who actually stayed, campaigns targeted at the ones who came in the shoulder season rather than everybody, and the whole thing run without exporting anything to a spreadsheet first.

One caveat worth stating plainly: marketing to past guests carries consent obligations, and they vary by jurisdiction. Sending to everyone who ever stayed is both legally risky and a reliable way to have your domain marked as spam, which costs more than the campaign was worth.

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Once Mailchimp is connected, ProhostAI works with your audiences and campaigns in plain language.

Read

Check audiences and performance — See who is on a list and how a campaign performed. “How did the spring newsletter perform?”
Find a contact — Look up whether a guest is on a list and what they have received.

Create & update

Build audiences — Create segments from guests who genuinely stayed, not a generic export.
Create campaigns — Draft and schedule a campaign aimed at a specific segment.

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Mailchimp connects through OAuth, so ProhostAI never sees your password.

1Open ProhostAI and go to Settings → Connections.
2Search for Mailchimp and select Connect.
3Sign in to Mailchimp and approve the permissions.
4Ask how a recent campaign performed to confirm it works.

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Consent obligations apply and vary by jurisdiction. Having a guest’s email because they booked is not automatically permission to market to them.

Segmented sends outperform broad ones consistently — the guest who came in October is a different prospect from the one who came in August.

Mailchimp stays the system of record for audiences, sends and unsubscribes.

Revoking ProhostAI in Mailchimp’s account settings ends access immediately.

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Legally that depends on your jurisdiction and how consent was obtained — having someone’s address because they booked is not automatically permission to market. Broad sends also damage deliverability, which costs more than the campaign gains.

From guests who actually stayed, so segments can reflect when they came and what they booked rather than being a generic export.

A returning guest is the cheapest booking available — no commission, no acquisition cost. Most operators know that and do nothing systematic about it because assembling the list is tedious.

Mailchimp sends them and remains the system of record for audiences and unsubscribes.

Open Settings → Connections in ProhostAI and disconnect it, or revoke it in your Mailchimp account settings.