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Answer the DMs that turn into direct bookings.

Instagram enquiries stop dying in the DM tab.

People who find your property on Instagram ask about it on Instagram. Connect the account and those DMs land in the same inbox as your Airbnb and email threads, where the AI can answer them in your voice.

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Instagram is where a lot of direct-booking demand actually starts. Someone sees a reel of the place, sends a message asking if it is free in August, and then waits — because the DM tab belongs to whoever runs the marketing, not to whoever answers guests.

Connecting Instagram removes that split. Messages arrive in the unified inbox alongside every other channel, so an enquiry is handled by whoever is on the inbox rather than whoever happens to open the app. The AI can answer the routine questions — availability, capacity, pets, parking — immediately, which for an enquiry that arrived at midnight is usually the difference between a booking and a competitor.

It stays one conversation. Because ProhostAI knows the property and the dates being discussed, a reply is grounded in real availability rather than a generic "let me check and come back to you".

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Once Instagram is connected, its messages behave like any other channel in ProhostAI — same inbox, same AI, same history.

Read

Receive DMs in the unified inbox — Instagram conversations appear alongside Airbnb, email and WhatsApp threads instead of in a separate app.
Keep the thread’s history — Earlier messages stay attached to the conversation, so a reply three days later still has the context.

Create & update

Reply in your voice — The AI drafts or sends answers to the questions enquiries always open with. “Is the loft free the first week of August, and does it take dogs?”
Hand over cleanly — Anything the AI should not answer alone is escalated with the whole thread attached.

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Instagram connects through Meta’s OAuth against the professional account linked to your Facebook page.

1Open ProhostAI and go to Settings → Connections.
2Search for Instagram and select Connect.
3Sign in with the Facebook account that manages the Instagram professional account and approve the permissions.
4Send yourself a DM from another account to confirm it lands in the inbox.

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Instagram messaging APIs require a professional (business or creator) account linked to a Facebook page. Personal accounts cannot be connected.

Meta limits how long after a user’s last message a business can reply. Fast automatic answers are not just better service here — they keep the window open.

Story replies and mentions behave differently from direct messages under Meta’s rules, so not every interaction becomes an inbox thread.

Disconnecting in ProhostAI or removing the app in Meta’s Business Settings both end access immediately.

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Yes. Meta only exposes messaging for professional accounts — business or creator — linked to a Facebook page. A personal account cannot be connected.

Yes, in your voice, and you decide how much it handles alone. Anything outside that is escalated to your team with the full thread attached.

Yes. They land in the same unified inbox as Airbnb, email and WhatsApp threads, so nobody has to watch a separate app.

Meta restricts how long after a guest’s last message a business can respond. Answering quickly keeps that window open, which is one of the better arguments for letting the AI take the first reply.

Open Settings → Connections in ProhostAI and disconnect it, or remove ProhostAI from your Meta Business Settings.